Do You Know? Edutainment, HIV/AIDS, and African Americans

Venise Berry; Karletta White-Langhorn

doi:10.1080/10646175.2017.1392908

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Do You Know? Edutainment, HIV/AIDS, and African Americans

Journal article

Peer reviewed

Do You Know? Edutainment, HIV/AIDS, and African Americans

Venise Berry and Karletta White-Langhorn

Howard Journal of Communications, Vol.29(4), pp.299-317

10/02/2018

DOI: 10.1080/10646175.2017.1392908

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Abstract

A 33-minute dramatic production, Do You Know?, was written and produced using episodic framing to create a storyline around several college students and the potential spread of HIV/AIDS. This edutainment project was also constructed using exemplars to present key health messages that show the importance of getting tested, knowing your status and protecting yourself in personal relationships. Study participants over 18 years old watched Do You Know? on the Internet (Facebook or YouTube) and completed a survey. Study participants under 18 years old watched the video as part of a focus group, completed the survey, and then participated in a 30-min discussion. The findings of this study suggest that edutainment and the Internet can be effective in reaching African Americans with important health information.

African Americans

health communication

Edutainment

framing theory

exemplification theory

HIV/AIDS

Details

Title: Subtitle: Do You Know? Edutainment, HIV/AIDS, and African Americans
Creators: Venise Berry - University of Iowa, School of Journalism and Mass Communication
Karletta White-Langhorn - Department of Criminal Justice, Grambling State University
Resource Type: Journal article
Publication Details: Howard Journal of Communications, Vol.29(4), pp.299-317
DOI: 10.1080/10646175.2017.1392908
ISSN: 1064-6175
eISSN: 1096-4649
Language: English
Date published: 10/02/2018
Academic Unit: African American Studies; School of Journalism and Mass Communication
Record Identifier: 9983916597802771

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