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Do the right thing: Tone may not affect correction of misinformation on social media
Journal article   Open access   Peer reviewed

Do the right thing: Tone may not affect correction of misinformation on social media

Leticia Bode, Emily K. Vraga and Melissa Tully
Harvard Kennedy School Misinformation Review, Vol.1(4)
06/01/2020
DOI: 10.37016/mr-2020-026
url
https://doi.org/10.37016/mr-2020-026View
Published (Version of record) Open Access

Abstract

An experiment conducted with 610 participants suggests that corrections to misinformation—pointing out information that is wrong or misleading and offering credible information in its place—on social media reduce misperceptions regardless of the correction’s tone (uncivil, affirmational, or neutral). There is also an opportunity to correct secondary but related misperceptions (dealing with the same topic but with a different specific fact) when responding to misinformation on social media. Our findings emphasize that correction on social media could operate as part of a broader strategy to reduce beliefs in misinformation, and users should be encouraged to bring additional relevant information into the conversation, using whatever tone feels most comfortable for them.
fact-checking social media twitter

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