Journal article
Effectiveness of a News Media Literacy Advertisement in Partisan Versus Nonpartisan Online Media Contexts
Journal of broadcasting & electronic media, Vol.61(1), pp.144-162
01/02/2017
DOI: 10.1080/08838151.2016.1273923
Abstract
Moving media literacy messages out of the classroom and onto the Internet, where much news consumption happens, offers an opportunity to extend media literacy education to a wider public. However, in doing so it becomes important to consider how the context in which such messages are seen conditions their impact on media literacy attitudes and knowledge. The results of an experimental test suggest that a media literacy public service announcement was more effective in reinforcing media literacy beliefs when paired with a partisan, rather than a neutral, political program. The effects of presenting media literacy messages outside of the classroom are discussed.
Details
- Title: Subtitle
- Effectiveness of a News Media Literacy Advertisement in Partisan Versus Nonpartisan Online Media Contexts
- Creators
- Melissa TullyEmily K Vraga
- Resource Type
- Journal article
- Publication Details
- Journal of broadcasting & electronic media, Vol.61(1), pp.144-162
- DOI
- 10.1080/08838151.2016.1273923
- ISSN
- 0883-8151
- eISSN
- 1550-6878
- Publisher
- Routledge
- Grant note
- Australian Research Council (10.13039/501100000923)
- Language
- English
- Date published
- 01/02/2017
- Academic Unit
- Center for Social Science Innovation; Injury Prevention Research Center; Public Policy Center (Archive); School of Journalism and Mass Communication
- Record Identifier
- 9984083846102771
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