Journal article
Effectiveness of a Non-Classroom News Media Literacy Intervention Among Different Undergraduate Populations
Journalism & mass communication educator, Vol.71(4), pp.440-452
12/2016
DOI: 10.1177/1077695815623399
Abstract
In this study, we test the effectiveness of a short news media literacy message with audiences who differ in their media literacy education. We manipulate whether individuals are exposed to a news media literacy public service announcement (PSA) immediately before viewing a political program among two groups: students enrolled in media education courses versus students in a non-media course. Findings suggest that the ability of media literacy messages to influence students’ processing of the subsequent political program is conditioned by their preexisting media literacy education. This study provides insights for considering how classroom and non-classroom media literacy interventions can work together to improve media literacy
Details
- Title: Subtitle
- Effectiveness of a Non-Classroom News Media Literacy Intervention Among Different Undergraduate Populations
- Creators
- Emily K Vraga - George Mason University, Fairfax, VA, USAMelissa Tully - University of Iowa, Iowa City, USA
- Resource Type
- Journal article
- Publication Details
- Journalism & mass communication educator, Vol.71(4), pp.440-452
- DOI
- 10.1177/1077695815623399
- ISSN
- 1077-6958
- eISSN
- 2161-4326
- Language
- English
- Date published
- 12/2016
- Academic Unit
- Center for Social Science Innovation; Injury Prevention Research Center; Public Policy Center (Archive); School of Journalism and Mass Communication
- Record Identifier
- 9984083897902771
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