Journal article
Effectiveness of a helmet promotion campaign, China
Bulletin of the World Health Organization, Vol.100(5), pp.329-336
05/01/2022
DOI: 10.2471/BLT.22.287914
PMCID: 9047425
PMID: 35521031
Abstract
Objective To evaluate the effectiveness of a 2020 nationwide helmet promotion campaign, in terms of helmet wearing and correct helmet Methods We obtained 192 hours of film of traffic before (2019) and after (2021) implementation of the campaign at eight road intersections in Changsha, recording cyclist (traditional and electric) and motorcyclist helmet-wearing behaviour during both weekdays and the weekend, and peak and off-peak traffic. We extracted data on rider characteristics and helmet-wearing behaviour. We applied a logistic regression to obtain estimates of helmet wearing and correct helmet wearing, and calculated odds ratios adjusted for rider variables. Findings We filmed 11 525 cyclists and motorcyclists, 5256 (45.6%) before and 6269 (54.4%) after the campaign. We estimated a substantial increase in the overall percentage of helmet wearing from 8.8% (95% confidence interval, CI: 8.0???9.6) to 62.0% (95% CI: 60.8???63.2). After controlling for covariates, we noted that helmet wearing increased in all groups. However, we observed a decrease in the overall percentage of correct helmet wearing from 91.9% (95% CI: 89.4???94.3) to 83.5% (95% CI: 82.3???84.7). Post-campaign, we estimated the highest percentage of helmet wearing for delivery riders (88.8%) and lowest for traditional cyclists (3.8%); we estimated the lowest percentage of correct helmet wearing for three-wheeled motorcyclists (58.8%). Conclusion To increase helmet wearing and correct helmet wearing, we recommend amending the campaign to include traditional cyclists as well as education and legislation on the correct fastening of helmet chinstraps.
Details
- Title: Subtitle
- Effectiveness of a helmet promotion campaign, China
- Creators
- Peishan Ning - Central South UniversityHuiying Zong - Central South UniversityLi Li - Central South UniversityPeixia Cheng - Central South UniversityDavid C. Schwebel - University of Alabama at BirminghamYang Yang - University of FloridaLei Yang - Central South UniversityYouyou Wu - Central South UniversityMin Zhao - Central South UniversityGuoqing Hu - Central South University
- Resource Type
- Journal article
- Publication Details
- Bulletin of the World Health Organization, Vol.100(5), pp.329-336
- DOI
- 10.2471/BLT.22.287914
- PMID
- 35521031
- PMCID
- 9047425
- NLM abbreviation
- Bull World Health Organ
- ISSN
- 0042-9686
- eISSN
- 1564-0604
- Publisher
- World Health Organization
- Number of pages
- 8
- Grant note
- 82073672; 82103950; 72091514 / National Natural Science Foundation of China; National Natural Science Foundation of China (NSFC) 2021JJ40808 / Natural Science Foundation of Hunan Province, China; Natural Science Foundation of Hunan Province 2021M693551 / China Postdoctoral Science Foundation 2021RC2008 / Postdoctoral Innovative Talents Program of Hunan Province, China
- Language
- English
- Date published
- 05/01/2022
- Academic Unit
- Research Administration
- Record Identifier
- 9984949191702771
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