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Effects of Influenza Strain Label on Worry and Behavioral Intentions
Journal article   Open access   Peer reviewed

Effects of Influenza Strain Label on Worry and Behavioral Intentions

Aaron M Scherer, Megan Knaus, Brian J Zikmund-Fisher, Enny Das and Angela Fagerlin
Emerging infectious diseases, Vol.23(8), pp.1425-1426
08/2017
DOI: 10.3201/eid2308.170364
PMCID: PMC5547802
PMID: 28726629
url
https://doi.org/10.3201/eid2308.170364View
Published (Version of record) Open Access

Abstract

Persons who read information about a hypothetical influenza strain with scientific (H11N3 influenza) or exotic-sounding (Yarraman flu) name reported higher worry and vaccination intentions than did those who read about strains named after an animal reservoir (horse flu). These findings suggest that terms used for influenza in public communications can influence reactions.
Humans Middle Aged Influenza, Human - epidemiology Male Influenza, Human - transmission Young Adult Animals Influenza Vaccines - immunology Analysis of Variance Adolescent Aged, 80 and over Adult Female Influenza A virus - immunology Intention Aged Influenza A virus - classification Influenza, Human - prevention & control

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