Journal article
Effects of Vaccine-related Conspiracy Theories on Chinese Young Adults' Perceptions of the HPV Vaccine: An Experimental Study
Health communication, Vol.36(11), pp.1343-1353
09/19/2021
DOI: 10.1080/10410236.2020.1751384
PMID: 32312084
Abstract
This online experiment used the Theory of Planned Behavior to examine the impact of exposure to conspiracy social media messages on Chinese young adults' perceptions of the HPV vaccine. Three major findings were identified. First, exposure to anti-vaccine conspiracy theories resulted in less favorable attitudes toward the HPV vaccine, less positive perceived norms regarding getting vaccinated, and weaker vaccination intentions. Second, people who were more knowledgeable about the HPV vaccine had more favorable attitudes, more positive norms, higher perceived behavioral control, and greater behavioral intentions. Finally, vaccine knowledge moderated the effect of exposure to anti-vaccine conspiracy theories. Our results suggest that, among Chinese young adult social media users, preexisting knowledge of the HPV vaccine may have a protective effect against exposure to online conspiracy theories.
Details
- Title: Subtitle
- Effects of Vaccine-related Conspiracy Theories on Chinese Young Adults' Perceptions of the HPV Vaccine: An Experimental Study
- Creators
- Li Chen - West Texas A&M UniversityYafei Zhang - Department of Management, Marketing and General Business, Paul and Virginia Engler College of Business, West Texas A&M UniversityRachel Young - University of IowaXianwei Wu - University of IowaGe Zhu - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Health communication, Vol.36(11), pp.1343-1353
- DOI
- 10.1080/10410236.2020.1751384
- PMID
- 32312084
- NLM abbreviation
- Health Commun
- ISSN
- 1041-0236
- eISSN
- 1532-7027
- Publisher
- Taylor & Francis
- Number of pages
- 11
- Language
- English
- Date published
- 09/19/2021
- Academic Unit
- Injury Prevention Research Center; School of Journalism and Mass Communication; Community and Behavioral Health
- Record Identifier
- 9984307555902771
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