Enhancing engagement beyond the conference walls: analysis of Twitter use at #ICPIC2019 infection prevention and control conference

Romain Martischang; Ermira Tartari; Claire Kilpatrick; Graham Mackenzie; Vanessa Carter; Enrique Castro-Sánchez; Hilda Márquez-Villarreal; Jonathan A Otter; Eli Perencevich; Denise Silber; Julie Storr; Jason Tetro; Andreas Voss; Didier Pittet

doi:10.1186/s13756-021-00891-1

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Enhancing engagement beyond the conference walls: analysis of Twitter use at #ICPIC2019 infection prevention and control conference

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Enhancing engagement beyond the conference walls: analysis of Twitter use at #ICPIC2019 infection prevention and control conference

Romain Martischang, Ermira Tartari, Claire Kilpatrick, Graham Mackenzie, Vanessa Carter, Enrique Castro-Sánchez, Hilda Márquez-Villarreal, Jonathan A Otter, Eli Perencevich, Denise Silber, …

Antimicrobial resistance & infection control, Vol.10(1), pp.20-20

01/25/2021

DOI: 10.1186/s13756-021-00891-1

PMID: 33494810

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Abstract

Social media may provide a tool, when coupled with a patient-included™ conference, to enhance the engagement among the general public. We describe authors and potential readers of Twitter content surrounding a patient-included™ scientific congress, the International Consortium for Prevention and Infection Control (ICPIC) 2019. Retrospective observational analysis of Twitter users posting with the #ICPIC2019 hashtag during the conference. Tweet authors, overall followers, and active followers were categorized according to their Twitter biographies using unsupervised learning. Diversity of professional backgrounds of Tweet authors and their followers was explored. Network analysis explored connectedness between the reach of authors. In total, 1264 participants attended ICPIC 2019, of which 28 were patients. From September 7 to 16, 2019, we were able to categorize 235'620 (41%) followers linked to 474 (76%) authors. Among authors and followers, respectively 34% and 14% were healthcare workers, 11% and 15% were from industry representatives, 8% and 7% were academic researchers. On average, 23% (range 9-39%) followers belonged to the same categories as authors. Among all followers categorized, only 582/235 620 (0.25%) interacted with original messages, including healthcare workers (37%), global and public health (12%), academic research (11%) and those from industry (11%). Though the similarity between Tweet authors and followers was supported by network analysis, we also observed that non-healthcare workers (including patients) appeared to have more diverse followers. We observed the participation of numerous Tweet authors and followers from diverse professional backgrounds potentially supporting the benefit of including patients in conferences to reach a more general, non-specialized public.

Science communication

Tweeter

Social media

Patient participation

Social networking

Patient

Twitter

Medical conference

Public

Infection prevention and control

Medtweeter

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Title: Subtitle: Enhancing engagement beyond the conference walls: analysis of Twitter use at #ICPIC2019 infection prevention and control conference
Creators: Romain Martischang - Infection Control Programme and WHO Collaborating Centre on Patient Safety, University of Geneva Hospitals and Faculty of Medicine, 4 Rue Gabrielle-Perret-Gentil, 1211, Geneva, Switzerland
Ermira Tartari - Faculty of Health Sciences, University of Malta, Msida, Malta
Claire Kilpatrick - S3 Global, Glasgow, UK
Graham Mackenzie - NHS Education for Scotland, Edinburgh, UK
Vanessa Carter - Stanford University Medicine X ePatient Scholar Program, Stanford, CA, USA
Enrique Castro-Sánchez - NIHR Health Protection Research Unit (HPRU) in HCAIs and AMR at Imperial College London, and Imperial College Healthcare NHS Trust, Infection Prevention and Control, London, UK
Hilda Márquez-Villarreal - Department of Public Health, University of Guadalajara, Jalisco, Mexico
Jonathan A Otter - NIHR Health Protection Research Unit (HPRU) in HCAIs and AMR at Imperial College London, and Imperial College Healthcare NHS Trust, Infection Prevention and Control, London, UK
Eli Perencevich - Center for Access & Delivery Research & Evaluation (CADRE), Iowa City Veterans Affairs Health Care System, Department of Internal Medicine, University of Iowa Carver College of Medicine, Iowa City, IA, USA
Denise Silber - Basil Strategies, Paris, France
Julie Storr - S3 Global, Glasgow, UK
Jason Tetro - Infection Prevention and Control Consultant, Edmonton, AB, Canada
Andreas Voss - REshape Center for Innovation, Radboud University Medical Center, Nijmegen, The Netherlands
Didier Pittet - Infection Control Programme and WHO Collaborating Centre on Patient Safety, University of Geneva Hospitals and Faculty of Medicine, 4 Rue Gabrielle-Perret-Gentil, 1211, Geneva, Switzerland. didier.pittet@hcuge.ch
Resource Type: Journal article
Publication Details: Antimicrobial resistance & infection control, Vol.10(1), pp.20-20
DOI: 10.1186/s13756-021-00891-1
PMID: 33494810
NLM abbreviation: Antimicrob Resist Infect Control
ISSN: 2047-2994
eISSN: 2047-2994
Publisher: England
Language: English
Date published: 01/25/2021
Academic Unit: Epidemiology; Internal Medicine
Record Identifier: 9984077787302771

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