Entrepreneurial orientation as a basis for classification within a service industry: the case of retail pharmacy industry

Thanigavelan Jambulingam; Ravi Kathuria; William R. Doucette

doi:10.1016/j.jom.2004.09.003

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Entrepreneurial orientation as a basis for classification within a service industry: the case of retail pharmacy industry

Journal article

Open access

Peer reviewed

Entrepreneurial orientation as a basis for classification within a service industry: the case of retail pharmacy industry

Thanigavelan Jambulingam, Ravi Kathuria and William R. Doucette

Journal of operations management, Vol.23(1), pp.23-42

2005

DOI: 10.1016/j.jom.2004.09.003

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https://digitalcommons.chapman.edu/business_articles/74View

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Abstract

To date, service classification research has primarily taken a macro view, creating service typologies or taxonomies by using dimensions such as customer contact or degree of labor intensity. Such classification schemes, though helpful in deciphering critical management issues and positioning strategies between service industries, tend to treat an entire industry, such as airlines, as a single homogenous entity. However, organizations in the same industry often use intangible resources, such as entrepreneurial orientation processes, to compete with one another. Resource-advantage theory suggests that organizations utilize intangible resources to build long-term strategies and a sustainable competitive advantage leading to superior performance. We developed organization clusters based on entrepreneurial orientation as intangible resources to classify organizations within a retailing industry. Using data from the retail pharmacy industry, we tested if the entrepreneurial orientations of the resultant groups within the pharmacy industry were related to their perception of the environment, organizational factors, and performance outcomes. The operationalization of the construct of entrepreneurial orientation is one of the contributions of the study.

Classification scheme

Competitive advantage

Entrepreneurial orientation

Intangible resources

Operations strategy

Service management

Taxonomy

Details

Title: Subtitle: Entrepreneurial orientation as a basis for classification within a service industry: the case of retail pharmacy industry
Creators: Thanigavelan Jambulingam - Saint Joseph's University
Ravi Kathuria - Chapman University
William R. Doucette - University of Iowa
Resource Type: Journal article
Publication Details: Journal of operations management, Vol.23(1), pp.23-42
DOI: 10.1016/j.jom.2004.09.003
ISSN: 0272-6963
eISSN: 1873-1317
Publisher: Elsevier B.V
Language: English
Date published: 2005
Academic Unit: Pharmacy Practice and Science
Record Identifier: 9984366019202771

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