Journal article
Evaluating an Anti-Drinking and Driving Advertising Campaign With a Sample Survey and Time Series Intervention Analysis
Journal of the American Statistical Association, Vol.88(421), pp.50-56
03/01/1993
DOI: 10.1080/01621459.1993.10594288
Abstract
The impact of a paid advertising campaign targeted at reducing youthful male drinking-driving behavior is examined using (1) pretest and posttest sample surveys taken at both a campaign site and a control site and (2) time series intervention modeling of monthly traffic accident data from both sites. These compatible analyses provide collaborative evidence that the advertising campaign reduced youthful male drinking and driving behavior and, consequently, traffic accidents.
Details
- Title: Subtitle
- Evaluating an Anti-Drinking and Driving Advertising Campaign With a Sample Survey and Time Series Intervention Analysis
- Creators
- John P. Murry - Marketing Department , University of WisconsinAntonie Stam - University of GeorgiaJohn L. Lastovicka - Arizona State University
- Resource Type
- Journal article
- Publication Details
- Journal of the American Statistical Association, Vol.88(421), pp.50-56
- Publisher
- Taylor & Francis Group
- DOI
- 10.1080/01621459.1993.10594288
- ISSN
- 0162-1459
- eISSN
- 1537-274X
- Language
- English
- Date published
- 03/01/1993
- Academic Unit
- Marketing
- Record Identifier
- 9984380701502771
Metrics
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