Journal article
Examining Medical Decision Making from a Marketing Perspective
Marketing letters, Vol.8(3), pp.361-375
07/01/1997
DOI: 10.1023/A:1007979923514
Abstract
This paper explores how consideration of the medical context can add newelements to marketing thought. Differences between the medical context andother consumer contexts are reviewed. The effects that the medical contexthas on the way traditional constructs such as involvement, affect andstress, uncertainty and satisfaction affect choice are discussed. Finally,emerging research in medical contexts where future discoveries could enhanceconsumer choice theory are presented.
Details
- Title: Subtitle
- Examining Medical Decision Making from a Marketing Perspective
- Creators
- Barbara Kahn - University of PennsylvaniaEric Greenleaf - New York UniversityJulie R Irwin - New York UniversityAlice Isen - Cornell UniversityIrwin P Levin - MarketingMary Frances Luce - University of PennsylvaniaManuel C F Pontes - Fairleigh Dickinson UniversityJames Shanteau - Kansas State UniversityMarc Vanhuele - CME GroupMark J Young - Penn State Milton S. Hershey Medical Center
- Resource Type
- Journal article
- Publication Details
- Marketing letters, Vol.8(3), pp.361-375
- DOI
- 10.1023/A:1007979923514
- ISSN
- 0923-0645
- eISSN
- 1573-059X
- Publisher
- Springer Verlag
- Language
- English
- Date published
- 07/01/1997
- Academic Unit
- Marketing; Psychological and Brain Sciences
- Record Identifier
- 9984963115702771
Metrics
1 Record Views