Journal article
Exorcising the Ghost of Cigarette Advertising Past: Collusion, Regulation, and Fear Advertising
Journal of macromarketing, Vol.21(2), pp.135-145
12/2001
DOI: 10.1177/0276146701212004
Abstract
Cigarette advertising from 1952 through 1954 that made remarkable claims of protection for the smoker’s health were in part responsible for unprecedented declines in per capita cigarette consumption in 1953 and 1954. It has long been held that the Federal Trade Commission (FTC) brought this competitive episode to a sudden halt by circulating a draft set of Cigarette Advertising Guides and subsequently enforcing those guidelines. Using a combination of documentary evidence and an analysis of cigarette advertising content, the author shows here that it was collusion on the part of the tobacco industry and not the actions of the FTC that brought the fear advertising of the early 1950s to an abrupt end.
Details
- Title: Subtitle
- Exorcising the Ghost of Cigarette Advertising Past: Collusion, Regulation, and Fear Advertising
- Creators
- John L. Solow - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Journal of macromarketing, Vol.21(2), pp.135-145
- DOI
- 10.1177/0276146701212004
- ISSN
- 0276-1467
- eISSN
- 1552-6534
- Publisher
- SAGE Publications
- Number of pages
- 11
- Language
- English
- Date published
- 12/2001
- Academic Unit
- Economics
- Record Identifier
- 9984963056902771
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