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FORMATIVE EVALUATION: AN INTEGRATIVE PRACTICE MODEL AND CASE STUDY
Journal article   Peer reviewed

FORMATIVE EVALUATION: AN INTEGRATIVE PRACTICE MODEL AND CASE STUDY

KENNETH G. Brown and MEGAN W. Gerhardt
Personnel psychology, Vol.55(4), pp.951-983
12/2002
DOI: 10.1111/j.1744-6570.2002.tb00137.x

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Abstract

Training evaluation research and practice has been dominated by a focus on outcomes of completed training programs, or on methods used to assess these outcomes. This focus has largely neglected formative evaluation, which involves evaluating training during design and development. The purpose of this paper is to review existing models of formative evaluation and suggest an integrative practice model that is specifically targeted at improving training delivered in work organizations.

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