Journal article
Facebook for Health Promotion: Female College Students' Perspectives on Sharing HPV Vaccine Information Through Facebook
Hawai'i journal of medicine & public health, Vol.74(4), pp.136-140
04/2015
PMCID: PMC4407456
PMID: 25954600
Abstract
Facebook, a social network site, has been widely used among young adults. However, its potential to be used as a health promotion medium has not been fully examined. This study explored Facebook's potential for sharing human papillomavirus (HPV) vaccine information among female college students in Hawai'i. Culturally tailored flyers and handouts were developed and distributed at one large university in Hawai'i to recruit female college students between the age of 18 and 26 having an active Facebook account. Three focus group meetings were conducted to gather student perspectives about how information about HPV vaccine may be best shared via Facebook. We found that students believed Facebook is a good awareness tool but they needed more knowledge about the HPV vaccine to feel comfortable sharing the information. Participants preferred forwarding information to chatting about HPV. Some participants expressed concern that their Facebook friends would think the HPV vaccine information they forwarded on Facebook is spam. Participants suggested prefacing the posted HPV vaccine information with a personal note in their own words to make the message more interesting and relevant to their Facebook friends. Future interventions using Facebook to promote HPV vaccine could provide students with HPV vaccine information from credible sources and ask students to attach personal testimonials or endorsements while forwarding the information on Facebook.
Details
- Title: Subtitle
- Facebook for Health Promotion: Female College Students' Perspectives on Sharing HPV Vaccine Information Through Facebook
- Creators
- Ni Zhang - University of Missouri, Department of Health Sciences, Columbia, MO (NZ, MT)JoAnn Tsark - University of Missouri, Department of Health Sciences, Columbia, MO (NZ, MT)Shelly Campo - University of MissouriMichelle Teti - University of Missouri, Department of Health Sciences, Columbia, MO (NZ, MT)
- Resource Type
- Journal article
- Publication Details
- Hawai'i journal of medicine & public health, Vol.74(4), pp.136-140
- PMID
- 25954600
- PMCID
- PMC4407456
- ISSN
- 2165-8242
- eISSN
- 2165-8242
- Grant note
- U54 CA153459 / NCI NIH HHS R25 HD045810 / NICHD NIH HHS U54CA153459 / NCI NIH HHS U54 MD007584 / NIMHD NIH HHS R25 MH067127 / NIMH NIH HHS
- Language
- English
- Date published
- 04/2015
- Academic Unit
- Graduate College Admin and Gen; Communication Studies
- Record Identifier
- 9984309752602771
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