Journal article
Facing the Strain: The Persuasive Effects of Conversion Messages on COVID-19 Vaccination Attitudes and Behavioral Intentions
Health communication, Vol.38(11), pp.2302-2312
2023
DOI: 10.1080/10410236.2022.2065747
PMID: 35473460
Abstract
This study examined two-sided conversion messages in relation to one-sided advocacy messages in reducing vaccine hesitancy related to COVID-19 vaccine uptake. Results demonstrated that, for vaccine-hesitant participants, conversion messages increased pro-COVID-19 vaccination attitudes and behavioral intentions. For high vaccine-hesitant participants, the relationship between conversion messages and attitudes toward COVID-19 vaccinations was mediated through source credibility. For low vaccine-hesitant participants, mediation occurred through counterarguing. Findings have implications for health message tailoring related to COVID-19 vaccine uptake.
Details
- Title: Subtitle
- Facing the Strain: The Persuasive Effects of Conversion Messages on COVID-19 Vaccination Attitudes and Behavioral Intentions
- Creators
- Jeff Conlin - University of KansasMichelle Baker - Pennsylvania State UniversityBingbing Zhang - Pennsylvania State UniversityHeather Shoenberger - Pennsylvania State UniversityFuyuan Shen - Pennsylvania State University
- Resource Type
- Journal article
- Publication Details
- Health communication, Vol.38(11), pp.2302-2312
- Publisher
- Taylor & Francis
- DOI
- 10.1080/10410236.2022.2065747
- PMID
- 35473460
- ISSN
- 1041-0236
- eISSN
- 1532-7027
- Number of pages
- 11
- Grant note
- name: funding
- Language
- English
- Electronic publication date
- 04/26/2022
- Date published
- 2023
- Academic Unit
- Center for Social Science Innovation; School of Journalism and Mass Communication
- Record Identifier
- 9984446273202771
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