Journal article
Fact or wishful thinking? Biased expectations in "I think I look better when I'm tanned"
American journal of health behavior, Vol.32(3), pp.243-252
05/2008
DOI: 10.5993/AJHB.32.3.2
PMID: 18067464
Abstract
To examine the impact of tanned female images on respondents' perceptions of attractiveness, healthiness, and height and weight estimations.
A 3 (light, medium, or dark tan) by 2 (male or female respondent) experimental design.
Only male respondents perceived the dark-tanned woman as more physically attractive and thinner than both light- and medium-tanned women. Men also perceived the dark-tanned woman as more interpersonally attractive and healthier than the medium-tanned woman.
Campaigns targeted at males need to reduce the perceptions that tanned females are healthier, thinner, and more attractive. Educational efforts targeting females need to reduce attraction-based motivations.
Details
- Title: Subtitle
- Fact or wishful thinking? Biased expectations in "I think I look better when I'm tanned"
- Creators
- Smita C Banerjee - Communication and Health Issues Partnership for Education and Research, Rutgers University, New Brunswick, NJ 08901, USA. smita.banerjee@gmail.comShelly CampoKathryn Greene
- Resource Type
- Journal article
- Publication Details
- American journal of health behavior, Vol.32(3), pp.243-252
- Publisher
- United States
- DOI
- 10.5993/AJHB.32.3.2
- PMID
- 18067464
- ISSN
- 1087-3244
- eISSN
- 1945-7359
- Grant note
- P30 CA008748 / NCI NIH HHS
- Language
- English
- Date published
- 05/2008
- Academic Unit
- Graduate College Admin and Gen; Communication Studies; Community and Behavioral Health
- Record Identifier
- 9984064181302771
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