Factors affecting osteoarthritis patients' self-reported goal-directed drug information-seeking behaviors after exposure to direct-to-consumer advertising from physicians and the internet

Yifei Liu; Karen B Farris; William R Doucette

doi:10.3810/hp.2011.10.925

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Factors affecting osteoarthritis patients' self-reported goal-directed drug information-seeking behaviors after exposure to direct-to-consumer advertising from physicians and the internet

Journal article

Peer reviewed

Factors affecting osteoarthritis patients' self-reported goal-directed drug information-seeking behaviors after exposure to direct-to-consumer advertising from physicians and the internet

Yifei Liu, Karen B Farris and William R Doucette

Hospital practice (1995), Vol.39(4), pp.76-81

10/2011

DOI: 10.3810/hp.2011.10.925

PMID: 22056826

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Abstract

The objective of this study was to investigate appraisal of means (ie, self-efficacy, outcome expectancy, and affect) in predicting patients' goal-directed behaviors of direct-to-consumer advertising (DTCA)-prompted drug-information search from physicians and the internet. One thousand patients were randomly selected from a nationwide sample frame of 3000 osteoarthritis patients. A self-administered survey assessed exposure to DTCA, drug-information search as goal, self-efficacy, outcome expectancy, affect, and osteoarthritis pain. After 6 weeks, another survey measured the behavior of drug-information search for respondents to the first survey. Study subjects were those who were exposed to DTCA in the previous month, and who set drug-information search as their goal. For each information source, a multiple regression analysis was conducted in which drug-information search was the dependent variable, and self-efficacy, outcome expectancy, affect, and osteoarthritis pain were the independent variables. Among 454 patients who were exposed to DTCA, 174 patients set drug-information search as their goal and were the study subjects. The regression for physicians was not statistically significant. The regression for the internet was significant, accounting for 15% of behavior variance. Self-efficacy was a strong predictor of goal-directed drug-information search from the internet. Appraisal of means was useful to predict the goal-directed behavior of DTCA-prompted drug-information search from the internet. For patients who set drug-information search as a goal, actions to promote drug-information search from the internet need to focus on self-efficacy.

Adult

Advertising as Topic

Aged

Female

Humans

Information Seeking Behavior

Internet

Male

Middle Aged

Osteoarthritis - drug therapy

Pain Measurement

Physician-Patient Relations

Regression Analysis

Self Efficacy

Surveys and Questionnaires

Details

Title: Subtitle: Factors affecting osteoarthritis patients' self-reported goal-directed drug information-seeking behaviors after exposure to direct-to-consumer advertising from physicians and the internet
Creators: Yifei Liu - University of Missouri–Kansas City
Karen B Farris - University of Michigan–Ann Arbor
William R Doucette - University of Iowa
Resource Type: Journal article
Publication Details: Hospital practice (1995), Vol.39(4), pp.76-81
DOI: 10.3810/hp.2011.10.925
PMID: 22056826
ISSN: 2154-8331
eISSN: 2377-1003
Language: English
Date published: 10/2011
Academic Unit: Pharmacy Practice and Science
Record Identifier: 9984366042402771

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