Journal article
Factors influencing the price premiums that consumers pay for national brands over store brands
The journal of product & brand management, Vol.8(4), pp.340-351
08/01/1999
DOI: 10.1108/10610429910284319
Abstract
Identifies some managerially relevant factors that influence the size of the price premium that consumers will pay for national brands over store brands in grocery products. We define price premium as the maximum price consumers will pay for a national brand over a store brand, expressed as the proportionate price differential between a national brand and a store brand. Overall, perceived quality differential accounts for about 12 percent of the variation in price premiums across consumers and product categories and is the most important variable influencing price premiums.
Details
- Title: Subtitle
- Factors influencing the price premiums that consumers pay for national brands over store brands
- Creators
- Raj Sethuraman - Southern Methodist UniversityCatherine Cole - University of Iowa
- Resource Type
- Journal article
- Publication Details
- The journal of product & brand management, Vol.8(4), pp.340-351
- DOI
- 10.1108/10610429910284319
- ISSN
- 1061-0421
- eISSN
- 2054-1643
- Publisher
- MCB UP Ltd
- Number of pages
- 12
- Language
- English
- Date published
- 08/01/1999
- Academic Unit
- Marketing
- Record Identifier
- 9984962892902771
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