Journal article
Fish Consumers: Environmental Attitudes and Purchasing Behavior
Journal of Food Products Marketing, Vol.23(3), pp.267-282
04/03/2017
DOI: 10.1080/10454446.2014.940114
Abstract
The objective of this study was to expand on the limited awareness of the U.S. fish consumer. Measures were tested through a Web-based national survey. The final survey consisted of 40 questions, including environmental awareness, food neophobia, fish consumption, reasons for consuming fish, and demographic variables. Correlations and t tests were used to analyze relationships between eating fish in restaurants and other variables. Hierarchical cluster analysis was used to segment respondents into two groups based on their environmental awareness and neophylic/neophobic attitudes. EcoFish consumers were more likely to be male, eat fish for health and the environment, and eat fish at restaurants significantly more than the Indifferent Fish consumers. Restaurants can use these results to market to eco-friendly, health-conscious fish consumers.
Details
- Title: Subtitle
- Fish Consumers: Environmental Attitudes and Purchasing Behavior
- Creators
- Sylvia Smith - Department of Animal Science, Food and Nutrition, Southern Illinois UniversitySarah Varble - Environmental Resources and Policy Program, Southern Illinois UniversitySilvia Secchi - Department of Geography and Environmental Resources, Southern Illinois University
- Resource Type
- Journal article
- Publication Details
- Journal of Food Products Marketing, Vol.23(3), pp.267-282
- Publisher
- Routledge
- DOI
- 10.1080/10454446.2014.940114
- ISSN
- 1045-4446
- eISSN
- 1540-4102
- Grant note
- Illinois Department of Natural Resources (10.13039/100004887)
- Language
- English
- Date published
- 04/03/2017
- Academic Unit
- University College Courses; Geographical and Sustainability Sciences; Public Policy Center (Archive)
- Record Identifier
- 9983917690702771
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