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Flattening Fantasies: Analyzing Stereotypes in Pornographic Discourse
Journal article   Open access

Flattening Fantasies: Analyzing Stereotypes in Pornographic Discourse

Sarmad Chandio, Osama Khalid, Sharaf Zia and Ethan Kutlu
Proceedings of the International AAAI Conference on Web and Social Media, Vol.20(1), pp.421-434
05/25/2026
DOI: 10.1609/icwsm.v20i1.42646
url
https://doi.org/10.1609/icwsm.v20i1.42646View
Published (Version of record) Open Access

Abstract

This study presents a large-scale quantitative analysis of 5.4 million video titles from xHamster, the world's fourth most visited pornography platform, to examine linguistic patterns used to describe different dimensions of identities (e.g., race and gender). Specifically, we investigate how nationalities, ethnic groups, and gender identities are portrayed in pornographic discourse, focusing on stereotypes and deviations from implicit norms of pornography. The results show the dominance of American pornography over other groups, which acts as the defacto norm for the adult industry. We identify persistent ethnic stereotypes reflecting colonial power dynamics, religious fetishization, and the sexualization of cultural taboos. The analysis reveals gendered representational differences across cultures, with a prevalent Madonna-Whore dichotomy in the portrayal of women and stereotypical depictions of men in physically dominant roles.

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