Focus Groups Move Online: Feasibility of Tumblr Use for eHealth Curriculum Development

Diane Elliot; Diane Rohlman; Megan Parish

doi:10.2196/resprot.3432

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Focus Groups Move Online: Feasibility of Tumblr Use for eHealth Curriculum Development

Journal article

Open access

Focus Groups Move Online: Feasibility of Tumblr Use for eHealth Curriculum Development

Diane Elliot, Diane Rohlman and Megan Parish

JMIR research protocols, Vol.4(1), pp.e34-e34

03/27/2015

DOI: 10.2196/resprot.3432

PMCID: PMC4393503

PMID: 25831197

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Abstract

Constructing successful online programs requires engaging potential users in development. However, assembling focus groups can be costly and time consuming. The aim of this study is to assess whether Tumblr can be used to prioritize activities for an online younger worker risk reduction and health promotion program. Younger summer parks and recreation employees were encouraged to visit Tumblr using weekly announcements and competitions. Each week, new activities were posted on Tumblr with linked survey questions. Responses were downloaded and analyzed. An average of 36 young workers rated each activity on its likeability and perceived educational value. The method was feasible, efficient, and sustainable across the summer weeks. Ratings indicated significant differences in likeability among activities (P<.005). Tumblr is a means to crowdsource formative feedback on potential curricular components when assembling an online intervention. This paper describes its initial use as well as suggestions for future refinements.

curriculum development

crowdsourcing

Internet

Tumblr

focus group

Details

Title: Subtitle: Focus Groups Move Online: Feasibility of Tumblr Use for eHealth Curriculum Development
Creators: Diane Elliot - Oregon Health & Science University, Department of Medicine, Portland, OR, United States. elliotd@ohsu.edu
Diane Rohlman
Megan Parish
Resource Type: Journal article
Publication Details: JMIR research protocols, Vol.4(1), pp.e34-e34
DOI: 10.2196/resprot.3432
PMID: 25831197
PMCID: PMC4393503
NLM abbreviation: JMIR Res Protoc
ISSN: 1929-0748
eISSN: 1929-0748
Publisher: Canada
Grant note: U19 OH010154 / NIOSH CDC HHS
Language: English
Date published: 03/27/2015
Academic Unit: Occupational and Environmental Health; International Programs; Injury Prevention Research Center
Record Identifier: 9983997335202771

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