Journal article
Framing Effects with Differential Impact: The Role of Attribute Salience
Advances in consumer research, Vol.24, pp.405-411
01/01/1997
Abstract
The purpose of this research is to investigate attribute framing effects in an information complex environment where consumers view the frame via a realistic product package and experience a taste test. The framed attribute (content of chocolate expressed as ''20% fat'' or ''80% fat-free'') used in our experiment is differentially meaningful to male and female respondents. Framing effects were limited to female consumers for whom the framed attribute was particularly salient.
Details
- Title: Subtitle
- Framing Effects with Differential Impact: The Role of Attribute Salience
- Creators
- Kathryn BraunGary GaethIrwin Levin
- Resource Type
- Journal article
- Publication Details
- Advances in consumer research, Vol.24, pp.405-411
- ISSN
- 0098-9258
- Publisher
- Association for Consumer Research
- Language
- English
- Date published
- 01/01/1997
- Academic Unit
- Marketing; Psychological and Brain Sciences
- Record Identifier
- 9984963124702771
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