Journal article
Framing effects in judgment tasks with varying amounts of information
Organizational behavior and human decision processes, Vol.36(3), pp.362-377
01/01/1985
DOI: 10.1016/0749-5978(85)90005-6
Abstract
Subjects were asked to make evaluations in each of three tasks-a gambling task, a consumer judgment task, and a student evaluation task. Each task involved two important attributes, but information about one attribute was missing on some trials. Half of the subjects received a version of the task in which a key attribute was presented in positive terms (e.g., probability of winning a gamble) and half received a version in which that same attribute was presented in negative terms (e.g., probability of losing a gamble). Even though the information was objectively equivalent in the two versions of each task, there were two significant framing effects. (1) In all tasks, responses to two-attribute stimuli were more favorable in the positive condition than in the negative condition. (2) When the key attribute was missing, evaluations of one-attribute stimuli relative to evaluations of two-attribute stimuli were lower in the positive condition than in the negative condition. Results were discussed in terms of the constructs of prospect theory and information integration theory. © 1985.
Details
- Title: Subtitle
- Framing effects in judgment tasks with varying amounts of information
- Creators
- Irwin P. Levin - University of IowaRichard D. Johnson - University of IowaCraig P. Russo - University of IowaPatricia J. Deldin - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Organizational behavior and human decision processes, Vol.36(3), pp.362-377
- DOI
- 10.1016/0749-5978(85)90005-6
- ISSN
- 0749-5978
- eISSN
- 1095-9920
- Number of pages
- 16
- Language
- English
- Date published
- 01/01/1985
- Academic Unit
- Marketing; Psychological and Brain Sciences
- Record Identifier
- 9984963198402771
Metrics
1 Record Views