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Governance, reputation, crises and recovery: An experiment
Journal article   Peer reviewed

Governance, reputation, crises and recovery: An experiment

Thomas H. Noe, Michael J. Rebello and Thomas A. Rietz
Journal of economic behavior & organization, Vol.248, 107686
08/2026
DOI: 10.1016/j.jebo.2026.107686

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Abstract

We model and experimentally test the relationship between a firm’s reputation and its governance when firms can repair reputation damage through reform. Our model shows that conditions for establishing a reputation depend on whether control of firm operations is delegated to professional managers. Moreover, although the option to reform always dilutes firms’ incentive to commit to reputable behavior, delegation ameliorates the dilution. We assess the robustness of our model to behavioral deviations from optimal behavior through a laboratory experiment. The results of this experiment are directionally consistent with the model’s predictions.
Adverse selection Corporate governance Experiment Reputation Stakeholders

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