Journal article
Health Care Clusters in Hospitals: The Market Audit and Frameworks for Planning
Journal of hospital marketing, Vol.7(2), pp.61-76
09/17/1993
DOI: 10.1300/J043v07n02_07
PMID: 10129251
Abstract
Many hospitals are turning to cluster relationships to gain the benefits of diversification without the troubles of increased capital costs and management conflicts. The goal of healthcare clusters is to provide a continuum of care to a defined geographic region through integration of referral and payment systems. To aid in successful planning for healthcare clusters, a market audit and frameworks for examining the current healthcare market are presented.
Details
- Title: Subtitle
- Health Care Clusters in Hospitals: The Market Audit and Frameworks for Planning
- Creators
- Thomas S. Gruca - University of IowaKatherine M. Kaltenbach - Alexian Brothers Medical CenterDeepika Nath - Faculty of Administrative Studies, York University
- Resource Type
- Journal article
- Publication Details
- Journal of hospital marketing, Vol.7(2), pp.61-76
- Publisher
- Taylor & Francis Group
- DOI
- 10.1300/J043v07n02_07
- PMID
- 10129251
- ISSN
- 0883-7570
- eISSN
- 2331-4346
- Language
- English
- Date published
- 09/17/1993
- Academic Unit
- Marketing
- Record Identifier
- 9984380384602771
Metrics
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