Journal article
Healthcare market segmentation and data mining: A systematic review
Health marketing quarterly, Vol.35(3), pp.186-208
07/03/2018
DOI: 10.1080/07359683.2018.1514734
PMID: 30470165
Abstract
Providing insight into healthcare consumers' behaviors and attitudes is critical information in an environment where healthcare delivery is moving rapidly towards patient-centered care that is premised upon individuals becoming more active participants in managing their health. A systematic review of the literature concerning healthcare market segmentation and data mining identified several areas for future health marketing research. Common themes included: (a) reliance on survey data, (b) clustering methods, (c) limited classification modeling after clustering, and (d) detailed analysis of clusters by demographic data. Opportunities exist to expand health-marketing research to leverage patient level data with advanced data mining methods.
Details
- Title: Subtitle
- Healthcare market segmentation and data mining: A systematic review
- Creators
- Eric R Swenson - Pennsylvania State University, University ParkNathaniel D Bastian - United States Military Academy, West PointHarriet B Nembhard - Oregon State University, Corvallis
- Resource Type
- Journal article
- Publication Details
- Health marketing quarterly, Vol.35(3), pp.186-208
- Publisher
- Routledge
- DOI
- 10.1080/07359683.2018.1514734
- PMID
- 30470165
- ISSN
- 0735-9683
- eISSN
- 1545-0864
- Language
- English
- Date published
- 07/03/2018
- Academic Unit
- Engineering Administration; Industrial and Systems Engineering
- Record Identifier
- 9984120015502771
Metrics
10 Record Views