Journal article
Hospital web sites: Promise and progress
Journal of business research, Vol.57(9), pp.1021-1025
09/01/2004
DOI: 10.1016/S0148-2963(02)00349-1
Abstract
The Internet provides a wide range of technologies that enable hospitals to communicate with their patients, physicians and other important groups. We discuss the promise of many widely used web site features for hospitals. Using a structured audit of 111 hospital web sites, we evaluate the progress being made. We find that most hospitals have mastered the basic “electronic brochure” capabilities. However, less than half of the sites enable visitors to easily search for pertinent information. The progress towards using web sites for appointment scheduling or providing discussion forums about health care is likewise confined to a small group of hospitals.
Details
- Title: Subtitle
- Hospital web sites: Promise and progress
- Creators
- Thomas S Gruca - University of IowaDouglas S Wakefield - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Journal of business research, Vol.57(9), pp.1021-1025
- Publisher
- Elsevier Inc
- DOI
- 10.1016/S0148-2963(02)00349-1
- ISSN
- 0148-2963
- eISSN
- 1873-7978
- Language
- English
- Date published
- 09/01/2004
- Academic Unit
- Marketing
- Record Identifier
- 9984380399202771
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