How consumers choose health insurance

G Chakraborty; R Ettenson; G Gaeth

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Journal article

How consumers choose health insurance

G Chakraborty, R Ettenson and G Gaeth

Journal of health care marketing, Vol.14(1), p.21

04/01/1994

PMID: 10134041

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Abstract

The authors used choice-based conjoint analysis to model consumers' decision processes when evaluating and selecting health insurance in a multiplan environment. Results indicate that consumer choice is affected by as many as 19 attributes, some of which have received little attention in previous studies. Moreover, the importance of the attributes varies across different demographic segments, giving marketers several targeting opportunities.

Adult

Aged

Choice Behavior

Consumer Behavior - statistics & numerical data

Data Collection

Decision Making

Female

Health Benefit Plans, Employee - standards

Health Benefit Plans, Employee - utilization

Humans

Male

Marketing of Health Services

Maryland

Middle Aged

Models, Statistical

State Government

Details

Title: Subtitle: How consumers choose health insurance
Creators: G Chakraborty - Oklahoma State University
R Ettenson
G Gaeth
Resource Type: Journal article
Publication Details: Journal of health care marketing, Vol.14(1), p.21
PMID: 10134041
NLM abbreviation: J Health Care Mark
ISSN: 0737-3252
Language: English
Date published: 04/01/1994
Academic Unit: Marketing
Record Identifier: 9984962888902771

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