Journal article
How information frame influences risky decisions: Between-subjects and within-subject comparisons
Journal of economic psychology, Vol.8(1), pp.43-54
03/01/1987
DOI: 10.1016/0167-4870(87)90005-5
Abstract
Previous studies have demonstrated that subjects who receive positively framed information evaluate decision options more favorably than do other subjects who receive the same information framed negatively. This study examines whether the initial frame continues to influence responses of a given subject even after the frame is changed. In separate sequentially administered booklets, subjects were presented a series of gambles expressed in terms of probability of winning (positive condition), probability of losing (negative condition), or both (mixed condition). Subjects indicated whether they would take each ganble and rated their confidence in each decision Between-subjects analyses based on only the first condition received by each subject revealed a significant framing effect. Evaluations were most favorable in the positive condition and least favorable in the negative condition. Within-subject analyses based on all three conditions received by each subject revealed no significant framing effect. The effect of the initial frame apparently perseveres despite subsequent changes in the frame. © 1987.
Details
- Title: Subtitle
- How information frame influences risky decisions: Between-subjects and within-subject comparisons
- Creators
- Irwin P. Levin - University of IowaRichard D. Johnson - University of IowaMarja L. Davis - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Journal of economic psychology, Vol.8(1), pp.43-54
- DOI
- 10.1016/0167-4870(87)90005-5
- ISSN
- 0167-4870
- eISSN
- 1872-7719
- Number of pages
- 12
- Language
- English
- Date published
- 03/01/1987
- Academic Unit
- Marketing; Psychological and Brain Sciences
- Record Identifier
- 9984963221102771
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