Journal article
How members' commitment to an online knowledge community influences their usage behavior
Social behavior and personality, Vol.44(4), pp.693-704
05/01/2016
DOI: 10.2224/sbp.2016.44.4.693
Abstract
Using organizational commitment theory, we proposed a model to characterize how community commitment affects the usage behavior of online knowledge community (OKC) members, and to depict the contextual antecedents of that commitment. We analyzed survey data from 255 users of an OKC and found that continuance, affective, and normative community commitment each had a prominent but different influence on the OKC members' usage behavior; as contextual antecedents, the usability attribute had a significant effect on continuance community commitment, and community atmosphere played an important role in both affective and normative community commitment. These findings contribute to researchers' understanding of the effect of community commitment on OKC members' usage behavior. Managers of OKCs may use the findings to target contextual antecedents of commitment to encourage usage. Keywords: community commitment, online knowledge community, usage behavior, continuance commitment, affective commitment, normative commitment.
Details
- Title: Subtitle
- How members' commitment to an online knowledge community influences their usage behavior
- Creators
- Lili LiuRong DuWeiguo Fan
- Resource Type
- Journal article
- Publication Details
- Social behavior and personality, Vol.44(4), pp.693-704
- DOI
- 10.2224/sbp.2016.44.4.693
- ISSN
- 0301-2212
- eISSN
- 1179-6391
- Publisher
- Scientific Journal Publishers, Ltd
- Language
- English
- Date published
- 05/01/2016
- Description audience
- Academic
- Academic Unit
- Business Analytics
- Record Identifier
- 9984083835002771
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