Journal article
How positive and negative frames influence the decisions of persons in the United States and Australia
Asia Pacific journal of marketing and logistics, Vol.13(2), pp.64-71
06/01/2001
DOI: 10.1108/13555850110764766
Abstract
Cites the existence of information framing effects as an interesting phenomenon in the area of human judgements and decisionmaking. Uses three distinct types of framing effect and the hypothesis identified by Leven et al 1998. Studies the reliability of these effects across samples of subjects in the USA and Australia. Shows that, for two of the three types, attribute framing and risky choice framing, the effects were strong and almost identical in the two samples. Highlights a significant effect for the US sample, but not the Australian sample, for the third type, goal framing. Discusses results in terms of the reliability of the effects and their potential for revealing crosscultural differences in values.
Details
- Title: Subtitle
- How positive and negative frames influence the decisions of persons in the United States and Australia
- Creators
- Irwin P. Levin - University of IowaGary J. Gaeth - University of IowaFelicitas Evangelista - Western Sydney UniversityGerald Albaum - University of New MexicoJudy Schreiber - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Asia Pacific journal of marketing and logistics, Vol.13(2), pp.64-71
- DOI
- 10.1108/13555850110764766
- ISSN
- 1355-5855
- eISSN
- 1758-4248
- Publisher
- MCB UP Ltd
- Number of pages
- 8
- Language
- English
- Date published
- 06/01/2001
- Academic Unit
- Marketing; Psychological and Brain Sciences
- Record Identifier
- 9984962550902771
Metrics
1 Record Views