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How to Compete Against a Behavioral Newsvendor
Journal article   Peer reviewed

How to Compete Against a Behavioral Newsvendor

Anton Ovchinnikov, Brent Moritz and Bernardo F. Quiroga
Production and operations management, Vol.24(11), pp.1783-1793
11/2015
DOI: 10.1111/poms.12361

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Abstract

We investigate newsvendor ordering behavior under competition. We present a laboratory experiment that documents the behavioral ordering regularities in competitive newsvendor environments, and an analytical model extending the standard theory of newsvendor competition by including an optimal best-response policy for competing with a behaviorally biased newsvendor. We test the effectiveness of this policy using an out-of-sample experiment and find that it results in improved market share, service level and profitability.
Engineering Engineering, Manufacturing Operations Research & Management Science Science & Technology Technology

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