Journal article
Impression formation as a function of source credibility and the polarity of information
Journal of personality and social psychology, Vol.12(1), pp.34-37
05/1969
DOI: 10.1037/h0027362
PMID: 5790408
Abstract
40 male undergraduates were presented with sets of pairs of adjective sentences, each pair describing a hypothetical person to be rated on "likableness" using an 8-point scale. Both the adjective sentences within a pair were of the same valence but 1 was only moderate in value while the other was extreme. A source identified by occupation and prescaled as being of either high or low credibility was designated for each sentence. Within a pair of adjective sentences of positive value the weight or influence of each sentence was shown to be a function of the credibility of the source supplying that sentence. However, for negative adjective sentences the weight of the moderate sentence did not appear to vary reliably as a function of the credibility of the source supplying that sentence. (PsycINFO Database Record (c) 2016 APA, all rights reserved)
Details
- Title: Subtitle
- Impression formation as a function of source credibility and the polarity of information
- Creators
- Milton E Rosenbaum - University of IowaIrwin P Levin
- Resource Type
- Journal article
- Publication Details
- Journal of personality and social psychology, Vol.12(1), pp.34-37
- DOI
- 10.1037/h0027362
- PMID
- 5790408
- NLM abbreviation
- J Pers Soc Psychol
- ISSN
- 0022-3514
- eISSN
- 1939-1315
- Publisher
- American Psychological Association
- Number of pages
- 4
- Language
- English
- Date published
- 05/1969
- Academic Unit
- Marketing; Psychological and Brain Sciences
- Record Identifier
- 9984963098602771
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