Journal article
Impression formation as a function of the relative amounts of information presented by high and low credibility sources
Psychonomic science, Vol.12(8), pp.349-350
08/1968
DOI: 10.3758/BF03331346
Abstract
Ss were presented with person-descriptions each consisting of five positive (P) or five negative (N) adjectives supplied by a source of assumed low (L) credibility and one to five adjectives of opposite value supplied by a source of high (H) credibility. Mean impression responses were incremented or decremented by equal amounts as the number of P or N adjectives supplied by the H source was increased progressively. The effectiveness of a single adjective was over twice as great when presented by an H source as when presented by an L source.
Details
- Title: Subtitle
- Impression formation as a function of the relative amounts of information presented by high and low credibility sources
- Creators
- Milton E. Rosenbaum - University of IowaIrwin P. Levin - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Psychonomic science, Vol.12(8), pp.349-350
- DOI
- 10.3758/BF03331346
- ISSN
- 0033-3131
- Number of pages
- 2
- Language
- English
- Date published
- 08/1968
- Academic Unit
- Marketing; Psychological and Brain Sciences
- Record Identifier
- 9984963110402771
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