Journal article
Incorporating choice dynamics in models of consumer behavior
Marketing letters, Vol.2(3), pp.241-252
08/1991
DOI: 10.1007/BF02404075
Abstract
This paper presents a framework for organizing and discussing factors influencing consumer choice dynamics, how these factors may be incorporated into models of buyer behavior and problems that may arise in estimating such models. The paper identifies research issues and delineates possible approaches.
Details
- Title: Subtitle
- Incorporating choice dynamics in models of consumer behavior
- Creators
- Leigh McAlister - The University of Texas at AustinRajendra Srivastava - The University of Texas at AustinJoel Horowitz - University of IowaMorgan Jones - University of North Carolina at Chapel HillWagner Kamakura - Vanderbilt UniversityJack Kulchitsky - University of AlbertaBrian Ratchford - Buffalo State UniversityGary Russel - Vanderbilt UniversityFareena Sultan - Harvard University PressTetsuo Yai - Tokyo Institute of TechnologyDoyle Weiss - University of IowaRuss Winer - University of California, Berkeley
- Resource Type
- Journal article
- Publication Details
- Marketing letters, Vol.2(3), pp.241-252
- DOI
- 10.1007/BF02404075
- ISSN
- 0923-0645
- eISSN
- 1573-059X
- Number of pages
- 12
- Language
- English
- Date published
- 08/1991
- Academic Unit
- Marketing
- Record Identifier
- 9984963149602771
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