Journal article
Inferring Market Structure from Customer Response to Competing and Complementary Products
Marketing letters, Vol.13(3), pp.221-232
08/01/2002
DOI: 10.1023/A:1020222821774
Abstract
We consider customer influences on market structure, arguing that market structure should explain the extent to which any given set of market offerings are substitutes or complements. We describe recent additions to the market structure analysis literature and identify promising directions for new research in market structure analysis. Impressive advances in data collection, statistical methodology and information technology provide unique opportunities for researchers to build market structure tools that can assist "real-time" marketing decisionmaking.
Details
- Title: Subtitle
- Inferring Market Structure from Customer Response to Competing and Complementary Products
- Creators
- Terry Elrod - University of AlbertaGary J. RussellAllan D. Shocker - San Francisco State UniversityRick L. Andrews - University of DelawareLynd Bacon - Knowledge Networks, USABarry L. BayusJ. Douglas CarrollRichard M. JohnsonWagner A. KamakuraPeter LenkJosef A. MazanecVithala R. RaoVenkatesh Shankar
- Resource Type
- Journal article
- Publication Details
- Marketing letters, Vol.13(3), pp.221-232
- Publisher
- Kluwer Academic Publishers
- DOI
- 10.1023/A:1020222821774
- ISSN
- 0923-0645
- eISSN
- 1573-059X
- Language
- English
- Date published
- 08/01/2002
- Academic Unit
- Marketing
- Record Identifier
- 9984380545702771
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