Journal article
Influences on member commitment to group purchasing organizations
Journal of business research, Vol.40(3), pp.183-189
1997
DOI: 10.1016/S0148-2963(96)00234-2
Abstract
Group purchasing organization (GPOs) have become an important part of some sectors of our economy, such as health care. To be successful at obtaining favorable purchase terms, a GPO must be able to foster and maintain the commitment of its members. Four positive influences on member commitment are hypothesized: (1) satisfaction with the GPO; (2) the perceived commitment of other GPO members; (3) the degree of information exchange between member and GPO; and (4) trust in the GPO. The suitability of alternatives to membership in the GPO was predicted to negatively influence member commitment. These hypotheses were tested with data from a mail survey returned by 249 (49.8%) retail pharmacies. A multiple regression analysis identified significant positive associations between member commitment and commitment of other members, information exchange, and trust. Also, the suitability of alternatives showed a significant negative relationship with commitment. Implications of the findings for managers and researcher are discussed.
Details
- Title: Subtitle
- Influences on member commitment to group purchasing organizations
- Creators
- William R. Doucette - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Journal of business research, Vol.40(3), pp.183-189
- Publisher
- Elsevier Inc
- DOI
- 10.1016/S0148-2963(96)00234-2
- ISSN
- 0148-2963
- eISSN
- 1873-7978
- Language
- English
- Date published
- 1997
- Academic Unit
- Pharmacy Practice and Science
- Record Identifier
- 9984366018002771
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