Influences on physicians' adoption of electronic detailing (e-detailing)

Fadi M Alkhateeb; William R Doucette

doi:10.1080/17538150902779402

Back

Influences on physicians' adoption of electronic detailing (e-detailing)

Journal article

Peer reviewed

Influences on physicians' adoption of electronic detailing (e-detailing)

Fadi M Alkhateeb and William R Doucette

Informatics for health & social care, Vol.34(1), pp.39-52

01/2009

DOI: 10.1080/17538150902779402

PMID: 19306198

View Online

Abstract

E-detailing means using digital technology: internet, video conferencing and interactive voice response. There are two types of e-detailing: interactive (virtual) and video. Currently, little is known about what factors influence physicians' adoption of e-detailing. The objectives of this study were to test a model of physicians' adoption of e-detailing and to describe physicians using e-detailing. A mail survey was sent to a random sample of 2000 physicians practicing in Iowa. Binomial logistic regression was used to test the model of influences on physician adoption of e-detailing. On the basis of Rogers' model of adoption, the independent variables included relative advantage, compatibility, complexity, peer influence, attitudes, years in practice, presence of restrictive access to traditional detailing, type of specialty, academic affiliation, type of practice setting and control variables. A total of 671 responses were received giving a response rate of 34.7%. A total of 141 physicians (21.0%) reported using of e-detailing. The overall adoption model for using either type of e-detailing was found to be significant. Relative advantage, peer influence, attitudes, type of specialty, presence of restrictive access and years of practice had significant influences on physician adoption of e-detailing. The model of adoption of innovation is useful to explain physicians' adoption of e-detailing.

Age Factors

Communication

Demography

Diffusion of Innovation

Drug Industry - organization & administration

Female

Humans

Internet - utilization

Iowa

Male

Marketing of Health Services - methods

Middle Aged

Physicians

Sex Factors

Details

Title: Subtitle: Influences on physicians' adoption of electronic detailing (e-detailing)
Creators: Fadi M Alkhateeb - University of Charleston
William R Doucette - University of Iowa
Resource Type: Journal article
Publication Details: Informatics for health & social care, Vol.34(1), pp.39-52
DOI: 10.1080/17538150902779402
PMID: 19306198
ISSN: 1753-8157
eISSN: 1753-8165
Language: English
Date published: 01/2009
Academic Unit: Pharmacy Practice and Science
Record Identifier: 9984366028602771

Metrics

13 Record Views

12 Times Cited - Web of Science