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Innovation or deviation? The relationship between boundary crossing and audience evaluation in the music field
Journal article   Open access   Peer reviewed

Innovation or deviation? The relationship between boundary crossing and audience evaluation in the music field

Yongren Shi, Yisook Lim and Chan S. Suh
PloS one, Vol.13(10), pp.e0203065-e0203065
10/18/2018
DOI: 10.1371/journal.pone.0203065
PMCID: PMC6193621
PMID: 30335744
url
https://doi.org/10.1371/journal.pone.0203065View
Published (Version of record) Open Access

Abstract

Prior research in organizations has shown that the spanning of distinct social categories usually leads to an unfavorable reaction from the audience. In the music field, however, a recombination of categories has long been celebrated as a major source of innovation. In this research, we conduct a systematical research on the effect of spanning behavior by musicians with a particular focus on the structural heterogeneity of categorical boundaries. We first ask whether the blending of distinct music genres is penalized in the music field, and then investigate how the outcomes of spanning behavior are differentiated by the structural characteristics of each genres. After collecting a comprehensive dataset of musicians in the United States from diverse sources including AllMusic, iTunes, and MusicBrainz, we construct a two-mode network of musicians and subgenres. In calculating musicians' genre-spanning behavior, we suggest a new diversity metric by incorporating the affinity between genres. Our results suggest that genre-generalist musicians who combine distinct music genres are more likely to be devaluated by listeners compared to genre-specialists who adhere to a single genre. Moreover, we find that musicians tend to be more penalized when they blend genres that have nonporous boundaries rather than penetrable boundaries. This research expands our understanding of the conditions under which boundary crossing leads to negative audience evaluation.
Multidisciplinary Sciences Science & Technology Science & Technology - Other Topics

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