Introduction to Special Issue on Behavioral Pricing

Journal article

Open access

Haipeng (Allan) Chen, David Hardesty, Akshay Rao and Lisa E. Bolton

Journal of the Association for Consumer Research, Vol.6(1), pp.4-9

01/01/2021

DOI: 10.1086/711610

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Business

Psychology

Social Sciences

Business & Economics

Psychology, Applied

Title: Subtitle: Introduction to Special Issue on Behavioral Pricing
Creators: Haipeng (Allan) Chen - University of Kentucky
David Hardesty - University of Kentucky
Akshay Rao - University of Minnesota
Lisa E. Bolton - Pennsylvania State University
Resource Type: Journal article
Publication Details: Journal of the Association for Consumer Research, Vol.6(1), pp.4-9
DOI: 10.1086/711610
ISSN: 2378-1815
eISSN: 2378-1823
Publisher: Univ Chicago Press
Number of pages: 6
Language: English
Date published: 01/01/2021
Academic Unit: Marketing
Record Identifier: 9984618635702771

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