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Job Satisfaction in Low-Pay/Wage Contexts: Evidence from East African Newsrooms
Journal article   Peer reviewed

Job Satisfaction in Low-Pay/Wage Contexts: Evidence from East African Newsrooms

Kevin C. Mudavadi, Bingbing Zhang and Admire Mare
Journalism practice
07/23/2026
DOI: 10.1080/17512786.2026.2700639

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Abstract

Job satisfaction is crucial for professional well-being and institutional sustainability, particularly in dynamic sectors such as journalism. However, limited research has explored its dynamics in African newsrooms. Thus, this study uses survey data (N = 339) to examine job satisfaction among journalists in newsrooms in East Africa (Kenya, Uganda, Tanzania, and Ethiopia). Unsurprisingly, the findings reveal a high level of job satisfaction (77.5%) despite nearly half (48.7%) of journalists earning less than $301 per month, indicating that non-monetary factors play a crucial role in sustaining newsroom morale. Gender disparities are evident, with female journalists reporting higher satisfaction levels than their male counterparts, despite significant pay gaps. Notable cross-national income differences are found, with journalists in Tanzania and Kenya earning more than their peers in Uganda. Regression analysis indicates that perceived job income and job security satisfaction are significant predictors of job satisfaction. However, compared to previous research, perceived job autonomy and burnout do not show significant effects. The study emphasizes the significance of situating job satisfaction research within the “low-pay/wage” media systems. Consequently, this study recommends that media managers in East African newsrooms address both hygiene and motivational factors to foster an enriching work environment.
 East African journalism female journalists gender pay differences job income Job satisfaction job security newsroom inequality

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