Journal article
Just Turn on the Faucet: A Content Analysis of PSAs About the Global Water Crisis on YouTube
Environmental Communication, Vol.13(2), pp.255-275
02/17/2019
DOI: 10.1080/17524032.2017.1373137
Abstract
Water is essential for human life, yet safe drinking water is a limited resource. Critical to fighting the global water crisis are public awareness campaigns, including Public Service Announcements (PSAs). While YouTube has become a popular medium for disseminating prosocial content such as PSAs, environmental communication efforts on this platform remain largely uninvestigated. This study examines the content and characteristics of global water crisis PSAs on YouTube by applying two communication models: the Extended Parallel Process Model, and the Elaboration Likelihood Model. These models are used to evaluate the potential effectiveness of the PSAs. Content analysis reveals that threat messages often outweigh efficacy messages in the videos, central route processing cues are more prevalent than peripheral route cues, and a focus on quality or quantity issues differed by sponsoring organization (non-profit, for-profit, government). Implications and avenues for potential future research are discussed.
Details
- Title: Subtitle
- Just Turn on the Faucet: A Content Analysis of PSAs About the Global Water Crisis on YouTube
- Creators
- Joanna M. T Krajewski - Department of Communication, Flagler CollegeAmy C Schumacher - Department of Community and Behavioral Health, University of Iowa College of Public HealthKajsa E Dalrymple - School of Journalism and Mass Communication, University of Iowa
- Resource Type
- Journal article
- Publication Details
- Environmental Communication, Vol.13(2), pp.255-275
- Publisher
- Routledge
- DOI
- 10.1080/17524032.2017.1373137
- ISSN
- 1752-4032
- eISSN
- 1752-4040
- Grant note
- 1505309 / National Science Foundation (10.13039/100000001)
- Language
- English
- Date published
- 02/17/2019
- Academic Unit
- School of Journalism and Mass Communication; Nursing; Public Policy Center (Archive)
- Record Identifier
- 9983992000502771
Metrics
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