Journal article
Measuring and Accounting for Cross-Country Response Biases in Marketing Food and Drink Products
Journal of international consumer marketing, Vol.22(2), pp.213-222
04/2010
DOI: 10.1080/08961530903476295
Abstract
The current research identifies and deals with country-specific survey response biases. In Study 1 survey responses concerning the use of sugar and sweeteners in food products were compared across large samples of respondents in 10 countries. In Study 2 ratings based on actual taste tests of a soft drink were compared across 3 countries. Evidence of country-specific differences in overall level of agreement with survey items, an acquiescence bias, was revealed in both studies. Differences in bias across countries were explained by both traditional cultural dimensions and context factors, and were controlled by using within-country ordinal transformations of rating data and by comparing importance weights in regression analyses.
Details
- Title: Subtitle
- Measuring and Accounting for Cross-Country Response Biases in Marketing Food and Drink Products
- Creators
- Aron Levin - Northern Kentucky UniversityIrwin Levin - University of IowaMichael Cook - Givaudan Flavours, Consumer Res, Cincinnati, OH USA
- Resource Type
- Journal article
- Publication Details
- Journal of international consumer marketing, Vol.22(2), pp.213-222
- DOI
- 10.1080/08961530903476295
- ISSN
- 0896-1530
- eISSN
- 1528-7068
- Publisher
- Taylor & Francis
- Number of pages
- 10
- Language
- English
- Date published
- 04/2010
- Academic Unit
- Marketing; Psychological and Brain Sciences
- Record Identifier
- 9984963113802771
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