Journal article
Measuring product meaning for prescribed medication using a means-end chain model
Journal of health care marketing, Vol.12(1), pp.48-54
03/01/1992
PMID: 10116755
Abstract
On the basis of a means-end chain model, the product attribute and consequence levels of consumers' product meaning for prescribed medication were measured for a sample of 550 consumers. Using exploratory factor analysis on a 30-item scale, the authors identified five product attribute dimensions and three consequence dimensions. The means-end chain model can help marketers of health care learn more about how consumers categorize product meanings, which in turn can be used in the development of marketing strategies.
Details
- Title: Subtitle
- Measuring product meaning for prescribed medication using a means-end chain model
- Creators
- W R DoucetteJ B Wiederholt
- Resource Type
- Journal article
- Publication Details
- Journal of health care marketing, Vol.12(1), pp.48-54
- PMID
- 10116755
- ISSN
- 0737-3252
- Language
- English
- Date published
- 03/01/1992
- Academic Unit
- Pharmacy Practice and Science
- Record Identifier
- 9984365901102771
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