Journal article
Measuring the Effects of Framing Country-of-Origin Information: A Process Tracing Approach
Advances in consumer research, Vol.23, pp.385-389
01/01/1996
Abstract
One appeal to consumer nationalism is to communicate information about the use of American workers in manufacturing a particular product. Phased narrowing, a newly developed process tracing technique, was used to model how the impact of this information, ''framed'' differently across experimental conditions, changes over successive decision stages in narrowing down the choice of an automobile. In the presence of other cues, the nationalistic cue had its greatest effect among consumers scoring high on a scale of nationalism and when framed as ''% American workers employed'' rather than ''% non-American workers employed.'' This framing effect increased in magnitude across successive decision stages. These results have implications for how and when country-of-origin information should be provided.
Details
- Title: Subtitle
- Measuring the Effects of Framing Country-of-Origin Information: A Process Tracing Approach
- Creators
- Irwin P LevinJ D JasperGary J Gaeth
- Resource Type
- Journal article
- Publication Details
- Advances in consumer research, Vol.23, pp.385-389
- ISSN
- 0098-9258
- Publisher
- Association for Consumer Research
- Language
- English
- Date published
- 01/01/1996
- Academic Unit
- Marketing; Psychological and Brain Sciences
- Record Identifier
- 9984963241702771
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