Methods for handling competition in dynamic market models

Randall L Schultz

doi:10.1108/EUM0000000005095

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Methods for handling competition in dynamic market models

Journal article

Peer reviewed

Methods for handling competition in dynamic market models

Randall L Schultz

European journal of marketing, Vol.7(1), pp.18-27

01/01/1973

DOI: 10.1108/EUM0000000005095

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Abstract

Reviews various methods for handling competition in dynamic market models. Proposes a research strategy which considers the method in relation to quantitative considerations of market validity and behavioural factors of implementation. Gives a case study where this research strategy is applied.

Dynamic scheduling

Models

Competitive strategy

Consumer behaviour

Marketing

Details

Title: Subtitle: Methods for handling competition in dynamic market models
Creators: Randall L Schultz - Purdue University, Lafayette, Indiana, USA
Resource Type: Journal article
Publication Details: European journal of marketing, Vol.7(1), pp.18-27
DOI: 10.1108/EUM0000000005095
ISSN: 0309-0566
eISSN: 1758-7123
Publisher: MCB UP Ltd
Number of pages: 10
Language: English
Date published: 01/01/1973
Academic Unit: Marketing
Record Identifier: 9984963101402771

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