Journal article
Movie Stars and Authors as Brand Names: Measuring Brand Equity in Experiential Products
Advances in consumer research, Vol.24, pp.175-181
01/01/1997
Abstract
no abstract available
Details
- Title: Subtitle
- Movie Stars and Authors as Brand Names: Measuring Brand Equity in Experiential Products
- Creators
- Aron LevinIrwin LevinCharles Heath
- Resource Type
- Journal article
- Publication Details
- Advances in consumer research, Vol.24, pp.175-181
- ISSN
- 0098-9258
- Publisher
- Association for Consumer Research
- Language
- English
- Date published
- 01/01/1997
- Academic Unit
- Marketing; Psychological and Brain Sciences
- Record Identifier
- 9984963194902771
Metrics
1 Record Views