Logo image
Multicultural Spectacles: Producing the Indian American Woman in Indian Matchmaking
Journal article   Peer reviewed

Multicultural Spectacles: Producing the Indian American Woman in Indian Matchmaking

Anwesha Kundu
Journal of Asian American studies, Vol.29(1), pp.131-158
02/01/2026
DOI: 10.1353/jaas.2026.a991693

View Online

Abstract

Indian Matchmaking (2020–), a popular reality romance TV show, forwards the Indian American woman as an influential conduit of a marketable multiculturalism. Using contemporary arranged marriage as a framework, this article explores how racialized femininity acts as an attractive commodity spectacle. The Indian American woman is a crucible within which multiple, familiar axes of multicultural selfhood— cultural in-betweenness, gender trouble, and generational conflict—are transformed into popular entertainment. Ultimately, Indian Matchmaking shows how contemporary multiculturalism creates space for itself on the US national stage by turning potentially threatening differences into desirable commodities.
American Studies Arranged marriage Asian American studies Asian Americans Asian people Audiences Commodities Cultural Context Cultural differences Cultural Pluralism Culture Conflict Diaspora Entertainment Females Femininity Fiction Gender Immigration Imperialism Indians Literary Genres Marriage Mate selection Multiculturalism & pluralism Narratives Neoliberalism Personhood Self concept Social Class Spectacles Success Television Women

Details

Metrics

1 Record Views
Logo image