Journal article
Need for Cognition and Choice Framing Effects
Journal of behavioral decision making, Vol.9(4), pp.283-290
12/1996
DOI: 10.1002/(SICI)1099-0771(199612)9:4<283::AID-BDM241>3.0.CO;2-7
Abstract
Two experiments tested the hypothesis that framing biases in decision making would affect more strongly individuals with relatively low levels of need for cognition (NC). Participants were classified as high or low NC based on responses to a standard scale and subsequently were exposed to one of two framings of a choice problem. Different choice problems were used in each experiment, modeled after those developed by Kahneman and Tversky. Experiment 1 employed a monetary task and Experiment 2 a medical decision-making task. Consistent with expectations, framing effects on choice were observed in both experiments, but only for low NC participants. High NC participants were unaffected by problem framing, showing that they were less susceptible to attempts to alter their frame of reference.
Details
- Title: Subtitle
- Need for Cognition and Choice Framing Effects
- Creators
- STEPHEN M. Smith - Georgia College & State UniversityIRWIN P. Levin - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Journal of behavioral decision making, Vol.9(4), pp.283-290
- DOI
- 10.1002/(SICI)1099-0771(199612)9:4<283::AID-BDM241>3.0.CO;2-7
- ISSN
- 0894-3257
- eISSN
- 1099-0771
- Publisher
- John Wiley & Sons, Ltd
- Number of pages
- 8
- Language
- English
- Date published
- 12/1996
- Academic Unit
- Marketing; Psychological and Brain Sciences
- Record Identifier
- 9984963117802771
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