Journal article
Not Just for Celebrities: Collaborating with a PR Representative to Market Library Education Services
Medical Reference Services Quarterly, Vol.25(3), pp.33-43
07/24/2006
DOI: 10.1300/J115v25n03_03
PMID: 16893845
Abstract
Hardin Library for the Health Sciences offers an education service called Hardin House Calls. In collaboration with the University of Iowa libraries' public relations coordinator, the education team developed a marketing campaign for Hardin House Calls. Marketing strategies included designing a new logo, meeting with external relations representatives and faculty, distributing a user survey, and producing and distributing posters and advertisements. These marketing strategies greatly increased the visibility and use of Hardin House Calls. The campaign also led to a series of faculty development sessions, education collaborations with smaller health sciences departments, and collection development opportunities. Promoting an instructional service through a public relations frameworkwas found to be a highly successful strategy.
Details
- Title: Subtitle
- Not Just for Celebrities: Collaborating with a PR Representative to Market Library Education Services
- Creators
- Kimberly Bloedel - The Hardin Library for the Health Sciences, University of IowaKathryn Skhal - The Hardin Library for the Health Sciences, University of Iowa
- Resource Type
- Journal article
- Publication Details
- Medical Reference Services Quarterly, Vol.25(3), pp.33-43
- Publisher
- Taylor & Francis Group
- DOI
- 10.1300/J115v25n03_03
- PMID
- 16893845
- ISSN
- 0276-3869
- eISSN
- 1540-9597
- Language
- English
- Date published
- 07/24/2006
- Academic Unit
- Hardin Library
- Record Identifier
- 9983993023702771
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